Toys R US Case Study Example | Topics and Well Written Essays - 750 words

Toys R US - Case Study Example The customers were also satisfied with these every day low price concept. In this way they created a monopoly. Maintaining a healthy  relationship with suppliers is one of the key successes. They get informed by the suppliers about the latest trends and their merchandise accordingly. Hence, the strong rapport with the suppliers helped Toys R Us to maintain a competitive edge over the competitors. Previously the customers were really agitated about the weak customer service they maintained. But later they increased the manpower during the peak hours and helped the customers so that they don’t face any problem during their visit to the store. If they face any problem they can either consult with the employees or return to the help desk for further query. The employees were also dressed in funny attire like red hat so that they can be easily identified. The concept of store within a store is also an important concept which means there is a dedicated store for the company within the parent store. Just for the convenience of customers Toys R Us specially developed these concepts. By this implementation they attract the brand conscious person. The person who desires to buy a particular product can directly visit to that mini store and ultimately saves a lot of time. Here from the case we have seen that that the boy’s action figures are placed right beside the building sets and the baby dolls are placed beside the glittering nail polish which shows a hint of parity within the huge array of products. The Stock Keeping Unit which the company maintained was huge. Thus the company became a favorite of the customers because they can get anything and everything of their desire under one roof. Hence there was a faster growth of the company which in turn helps to increase the market share. The company’s entry into the Japanese market helped to increase its capital by